Let me start by saying that Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them...
Relevance in Copywriting - Relevance is the most important principle in marketing. We live in the most aggressively solicited society in history. Human attention is practically an economic currency in the digital age. For example, imagine...
Curiosity in Copywriting - Curiosity is the second of the 12 Persuasive Copywriting Techniques. It’s the bridge between the first technique (relevance) and the remaining techniques. We'll define curiosity as “the expectation of a relevant and..."
Hope in Copywriting - In copywriting, Hope is “the anticipation of a relevant and valuable experience.” The keyword being “anticipation.” Hope is when your reader expects to experience the benefits of your offer and is emotionally involved...
Rapport in Copywriting - When our readers trust us, it dissolves the fear barriers that would otherwise cause them to doubt our message. We do this by building rapport. The dictionary defines rapport as a relationship of...
Storytelling in Copywriting - There are two ways to use storytelling in copywriting, the right way, and the wrong way. The right way is to make storytelling the medium through which you apply the other persuasive copywriting techniques...
Hypnotic Copywriting - While I did not coin the term hypnotic copywriting, the practice of hypnotic storytelling has been around for a long time—possibly thousands of years or more. Since this is my course, I’ll give you my definition of...
Emotional copywriting is based on two central rules. The first rule is that your prospect's interest in your offer is usually based on an internal conflict between their drive to meet a need and the pain of not having that need met. The second rule...
Suspense in Copywriting - The dictionary defines suspense as “uncertainty, worry, or excitement in wondering about the result of something.” The better job you do at creating this uncertainty, worry, or excitement in your reader, the more...
