VQ Sucess Content Marketing Services – Our Strategy
Content Marketing Strategy: [vqsuccess_show show=glossary term=content-marketing-strategy]
About Our Content Marketing Services
VQ Success is a Content Marketing Services Agency that specializes in planning, researching, creating, and publishing website articles, email campaigns, and social media posts. Our Managed Content Marketing Services combine eight best practices of content marketing into one highly-effective Content Marketing Strategy. The VQ Success Content Marketing Strategy was developed by expert copywriter and VQ Success Founder, Seth Czerepak during his decades of experience creating sales and marketing content (offline and online) for B2B and B2C clients.
– Content Continues Below Endorsement –
Expert Endorsement
Dan S Kennedy on The VQ Success Selling System
“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”
Content Strategy Step #1: Your Content Marketing Goals
The first step to building an effective Content Marketing Strategy is to set an objective standard for tracking your progress. You do this by setting measurable, deadline-driven Content Marketing Goals, and breaking them down into smaller milestones for review.
3 Step Content Marketing Goals Formula
We suggest setting three content marketing goals, one for improving your Lead Collection KPIs, another for improving your Conversion KPIs, and another for increasing your Content Marketing ROI. The tabs below show an example of each type of goal, including their milestones:
Lead Collection Goal & Milestones
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Step #1
Conversion Goal & Milestones
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Step #1
Income Goal & Milestones
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Step #1
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #2: Your Content Marketing Audience(s)
Buyer Persona: [vqsuccess_show show=glossary term=buyers-persona]
Our Content Marketing Services are based on the two ingredients of scientific marketing, math and psychology. Clearly defined Buyer Personas are the foundation of good marketing psychology. According to research CMI (see link below image), 95% of B2C marketers create content for more than one distinct marketing audience, with 54% creating content for four or more distinct audience. The same study showed that, on average, 95% of B2B content marketers create content for more than one distinct audience, with 45% having four or more.
Benefits of Buyer Persona Marketing
These are just a few of the statistics that prove the power of Buyer Persona focused marketing. Clearly defined Buyer Personas are also the secret to using Awareness-Based Marketing, as described in our Buyer’s Journey vs Customer Journey article. Below is a quick summary of the B2C and B2B Buyer Persona templates we use:
Source: boardview.io blog on buyer persona statistics.
B2C Buyer Persona Template
© [vqsuccess_show show=year] VQ Success Content Marketing Services – B2C Buyer Persona
B2B Buyer Persona Template
© [vqsuccess_show show=year] VQ Success Content Marketing Services – B2B Buyer Persona
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #3: Your Content Distribution Channels
A Content Distribution Channel is [vqsuccess_show show=glossary term=content-distribution-channel] Content Distribution Channels come in three types:
Each of these channel types has its advantages and disadvantages, as described in the tabs below. Our Content Marketing Services apply three rules for picking the best Content Distribution Channels.
First, your Content Distribution Channels should help you build Content Equity. Second, your Content Distribution Channels should help you reach your Buyer Persona(s). Third, your content distribution channels should increase your brand’s credibility. These three rules will help you leverage the strengths of each Content Distribution Channel type.
Content Distribution Channel Types – Advantages and Disadvantages
Paid Channels
Paid Channels
Description: [vqsuccess_show show=glossary term=paid-channel]
*Your social media accounts are owned by the social media platform owner, and therefore considered earned.
Earned Channels
Earned Channels
Description: [vqsuccess_show show=glossary term=earned-channel]
*Your social media accounts are owned by the social media platform owner, and therefore considered earned.
Owned Channels
Owned Channels
Description: [vqsuccess_show show=glossary term=owned-channel]
*Some service providers (website, email, or video hosting services) may cancel you for content they find unacceptable.
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #4: Your Content Distribution Schedule
Your content marketing and distribution schedule is the practical blueprint you use to implement your Content Creation Plan. Your Content Marketing Team uses it to decide when (and how often) to create your content and distribute it. Some Content Marketing Services base their content distribution schedule around their distribution channels and others do it by content type.
Our Content Marketing Services organize your content distribution schedule use The Five Stages of The VQ Success Buyer’s Journey. The tabs below show an example of such a Content Distribution Schedule. The details of this approach are explained in our article on How to Create a Content Distribution Strategy.
NOTE: The highlighted items in the tabs below (“[vqsuccess_show show=month] Article,” “Stage #4 Signup Page“, and “Customer Only Newsletter“) represent pieces of “seed content.” Seed content is a single piece of content from which you derive other pieces of marketing content (for a variety of media formats) using the exact text from your seed content or summaries of ideas from it.
Buyer’s Journey Stage #1
Content Goal: persuade the prospect to sign up for Stage #2 educational emails.
Seed Content: monthly [vqsuccess_show show=month] Article (10,000 words) starting out with Stage #1 message and progressing to Stage #2.
Monthly Stage #1 Content
Weekly Stage #1 Content
Daily Stage #1 Content
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Content Distribution Schedule
Buyer’s Journey Stage #2
Content Goal: persuade the prospect to sign up for Stage #3 sales emails (send to Stage #3 sales page after sign up).
Seed Content: monthly [vqsuccess_show show=month] Article (10,000 words) starting out with Stage #2 message and progressing to Stage #3.
Monthly Stage #2 Content
Weekly Stage #2 Content
Daily Stage #2 Content
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Content Distribution Schedule
Buyer’s Journey Stage #3
Content Goal: persuade the prospect to visit Stage #4 order page and become a customer.
Seed Content: Stage #3 Sales Webinar (including text and video content, customer reviews, etc.).
Monthly Stage #3 Content
Weekly Stage #3 Content
Daily Stage #3 Content
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Content Distribution Schedule
Buyer’s Journey Stage #4
Content Goal: persuade the prospect to visit Stage #4 order page and become a customer.
Seed Content: Stage #4 Sign Up Page (including text and video content).
Monthly Stage #4 Content
Weekly Stage #4 Content
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Content Distribution Schedule
Buyer’s Journey Stage #5
Content Goal(s): persuade the customer to write a positive review, make another purchase, or refer a colleague.
Seed Content: Customer Only Newsletter.
Monthly Stage #5 Content
Weekly Stage #5 Content
Daily Stage #5 Content
© [vqsuccess_show show=year] VQ Success Content Marketing Services – Content Distribution Schedule
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #5: Your Content Creation Plan
This is where we implement your Content Creation Plan based on the Content Distribution Schedule described in the previous step. Our signature Content Creation Plan includes three steps:
This simple plan allows you to assign a fraction of your project timeline to each of the above steps. For example, if you give your Content Marketing Team 20 business days produce a 10,000-word seed article, your project timeline might break down like this:
This simple 30/50/20 formula gives your Content Marketing Team adequate time and guidance to product high-quality piece of content. Our Content Creation Plan article unpacks the details of these three steps, including how to execute them, and, more importantly, which members of your Content Marketing team should be involved in each step.
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #6: Your Content Marketing Team
This is a common reason to hire a Content Marketing Services Agency. If your plan is to fully outsource your content marketing to us, you can skip to the next section. If you do work with us, and decide to build your own team later, we can help to train your new team in how to implement the content marketing strategy we’ve developed for you.
However, if you plan to build your own Content Marketing Team or department, you’ll want to read our article on How to Build a Content Marketing Team. This article breaks down each of your content members, including their roles, responsibilities, and how they might work with each other to implement your content marketing strategy.
We also suggest personality types and personality traits that are best suited for each role, and why. This information, and the information in our other Content Marketing Article, will help you build and manage your own content marketing, and much more. The lists below represent the most typical members of a Content Marketing Team, whether you’re building a small team, or full department:
Lean Content Marketing Team – 4 to 5 Members
Full Content Marketing Team – 7 to 10 Members
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #7: Your Content Marketing KPIs
Content Marketing KPI: [vqsuccess_show show=glossary term=content-marketing-kpi]
Our Content Marketing Services are based on the two ingredients of scientific marketing, math and psychology. KPI Tracking is at the heart of mathematical marketing. Marketers who know How to Track Content Marketing KPIs quickly discover what’s working, and what isn’t. The faster you can do this, the faster you’ll achieve your content marketing goals and achieve the benefits of content marketing. Our KPI tracking strategy focuses on seven KPI groups:
The Seven Content Marketing KPI Groups
Our Content Marketing Services use these Seven KPI Groups and your content marketing goals to create an objective standard for tracking the progress of your Content Marketing Strategies. We do this by determining which KPIs are most relevant to your content marketing goals, as shown in the example below:
Goal Milestones
Relevant Visibility KPIs
Goal Relevance: increasing web page views will increase lead collection opportunities
Relevant Engagement KPIs
Goal Relevance: better content engagement will create better lead collection KPIs
Relevant Lead Collection KPIs
Goal Relevance: tracks our progress toward our goal to collect more leads
– See All Eight Steps of Our Content Marketing Strategy –
Content Strategy Step #8: Your Cost-Benefit Analysis
This is an essential part of our Managed Content Marketing Services. A Cost-Benefit Analysis is how we fully review our progress toward achieving your content marketing goals and outcomes described out in our article on the Five Benefits of a Content Marketing Strategy.
Our Cost-Benefit Analysis will involve daily, weekly, and monthly review sessions for your content marketing goals and their relevant KPIs. Most important, we use your content marketing goal milestones to create a schedule for meeting with you to review our progress and discuss how we plan to move forward.
The tabs below show an example of what a Cost-Benefit Analysis schedule might look like, including a summary of daily, weekly, monthly tasks, and our meetings to review your progress.
Sample Milestone #1 Analysis
MONTHLY (January, February, March): Review all KPIs relevant to your content marketing goals.
WEEKLY: Review KPIs for all content published in the current month. Use KPI insights to improve action items (subscribe buttons, buy now buttons, etc.) and to inform next month’s content.
DAILY: Analyze KPIs for all content features being split tested. These split tested features should be relevant to your content marketing goals (lead collection offers, sales offers, promotions to existing customers etc.). Use this analysis to decide which content features are producing the best results, and what to test next.
Client Meeting for First Quarter:
Our first quarter meeting would happen on the last week of March, or the first week of April. In this meeting, we would discuss our progress toward the first quarter milestones for your content marketing goals and their relevant KPIs.
Sample Milestone #2 Analysis
MONTHLY (April, May, June): Review all KPIs relevant to your content marketing goals.
WEEKLY: Review the above KPIs for content published in this month. Use these findings to make tweaks where needed and to plan next month’s content accordingly.
DAILY: Analyze KPIs for all content features being split tested. These split tested features should be relevant to your content marketing goals (lead collection offers, sales offers, promotions to existing customers etc.). Use this analysis to decide which content features are producing the best results, and what to test next.
Client Meeting for Second Quarter:
Our second quarter meeting would happen on the last week of June, or the first week of July. In this meeting, we would discuss our progress toward the second quarter milestones for your content marketing goals and their relevant KPIs.
Sample Milestone #3 Analysis
MONTHLY (July, August, September): Review all KPIs relevant to your content marketing goals.
WEEKLY: Review KPIs for all content published in the current month. Use KPI insights to improve action items (subscribe buttons, buy now buttons, etc.) and to inform next month’s content.
DAILY: Analyze KPIs for all content features being split tested. These split tested features should be relevant to your content marketing goals (lead collection offers, sales offers, promotions to existing customers etc.). Use this analysis to decide which content features are producing the best results, and what to test next.
Client Meeting for Third Quarter:
Our third quarter meeting would happen on the last week of September, or the first week of October. In this meeting, we would discuss our progress toward the third quarter milestones for your content marketing goals and their relevant KPIs.
Sample Milestone #4 Analysis
MONTHLY (October, November, December): Review all KPIs relevant to your content marketing goals:
WEEKLY: Review KPIs for all content published in the current month. Use KPI insights to improve action items (subscribe buttons, buy now buttons, etc.) and to inform next month’s content.
DAILY: Analyze KPIs for all content features being split tested. These split tested features should be relevant to your content marketing goals (lead collection offers, sales offers, promotions to existing customers etc.). Use this analysis to decide which content features are producing the best results, and what to test next.
Client Meeting for Fourth Quarter:
Our fourth quarter meeting would happen on the last week of December, or the first week of January. In this meeting, we would discuss our progress toward the fourth quarter milestones for your content marketing goals and their relevant KPIs.
– See All Eight Steps of Our Content Marketing Strategy –