A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article gives you a...
How to Create a Buyer Persona - A Buyer Persona is a semi-fictitious profile of your ideal customer based on data and research of one or all of the following… 1) your existing customers, 2) your competitors’ audience(s), 3) the demographics...
Buyer's Journey vs Customer Journey -this article defines both these content marketing terms, explains the five stages of the buyer's journey and the five stages of the customer journey, and gives you a blueprint for implementing both in your...
A Content Distribution Strategy is a plan for publishing and promoting your content to a clearly-defined buyer persona using multiple media formats distributed through various channels. Content distribution channels can be categorized into...
A Content Creation Plan is a strategy for defining and managing all projects related to planning, researching, creating, editing, and publishing the content defined in your content distribution strategy. Your content creation plan might include...
Welcome to your step-by-step guide on How to Build a Content Marketing Team. Your content marketing team works together to plan, research, create, edit, design, distribute, promote, and monitor the performance of your marketing...
Content Marketing Goals and KPIs - Your content marketing goals should be: 1) Specific Enough to Be Measurable. 2) Given a Definite Deadline for Review. A Content Marketing KPI is a measurable value that demonstrates how effectively...
How to Track Content Marketing ROI - Content Marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. ROI is one of the most important indicators of successful...
5 Benefits of a Content Marketing Strategy. What if you could attract a steady stream of inbound leads, and have more time to serve your clients and develop new products and services? According to a 2017 CMI Report, content marketing generates...
