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B2B Content Marketing Agency - VQ Success

America’s B2B Content Marketing Agency

Our Values

We’ve built our B2B Content Marketing Agency on the entrepreneurial principles that made America free and prosperous.

Our mission is to help entrepreneurs expand their online presence, reach more customers, create jobs, and do their part in building a robust grassroots economy. We consider Cancel Culture to be unamerican and toxic to economic independence and we actively support small businesses over global corporations and tech monopolies.

Click the button below to learn how our signature content marketing strategy will help you attract more leads, win more customers, and become more economically resilient.

Our Strategy

Content marketing success starts with a strategy and implementation plan. Our signature Content Marketing Strategy is based on eight best content marketing practices…

1. Your Content Marketing Goal(s).
2. Your Marketing Audience(s).
3. Your Content Distribution Channels.
4. Your Content Distribution Schedule.
5. Your Content Creation Plan.
6. Your Content Marketing Team.
7. Your Content Marketing KPIs.
8. Your Internal Promotion Strategy.

This eight step content marketing strategy helps you attract an evergreen stream of high-quality inbound leads and turn them into loyal customers, even when you aren’t marketing.

Our Services

VQ Success is a B2B Content Marketing Agency that specializes in content-rich website articles and email campaigns to attract more leads and convert them into loyal customers. Our B2B Content Marketing Services include…

1. Target Audience Research.
2. Content Strategy Development.
3. Managed Content Marketing Services.
4. Content Marketing Training.

Our signature strategy combines the eight best practices of digital B2B content marketing. If you’re ready to attract more leads, win more customers, and grow your business, contact us now for a phone consultation.

Our Content Marketing Strategy

Want a steady stream of high-quality inbound leads? You need a well-documented content marketing strategy. According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound leads are typically more value conscious and much more likely to become your immediate customers.

Most importantly, a steady stream of high-quality inbound leads makes your business less vulnerable to sales slumps and sudden economic downturns. This is why more smart marketing managers and entrepreneurs are seeking digital content marketing agencies like us.

What a B2B Content Marketing Agency Does

Since 2010, marketing research has consistently revealed that quality lead generation is the biggest challenge facing modern businesses. Anyone who has run a small business, a sales team, or a marketing department knows the nail-biting anxiety of what we call “Lead Poverty.”

Businesses that don’t attract a steady stream of high-quality inbound leads are highly vulnerable to sales slumps, economic downturns, and market pressure from new competitors. Our signature content marketing strategy solves this problem, for good, by creating what we call “Content Equity.”

Content Equity is the cumulative value of your published content (online or offline ) in terms of its capacity to increase your marketing ROI by improving measurable marketing KPIs (e.g., lead generation rates, cost per lead, conversion rates, etc.). When you hire us, you’ll be investing in a long-term strategy to make your business more profitable, more competitive, and more economically resilient.

Digital Content Marketing Agency for Lead Generation

Source: Cience Article citing multiple marketing studies.

The VQ Success Content Marketing Strategy

The VQ Success Content Marketing Strategy focuses on defining, documenting, and implementing best practices…

  • Your Content Marketing Goal(s).
  • Your Content Marketing Audience(s).
  • Your Content Distribution Channels.
  • Your Content Distribution Schedule.
  • Your Content Creation Plan.
  • Your Content Marketing Team.
  • Your Content Marketing KPIs.
  • Your Internal Promotion Strategy.
Digital Content Marketing Agency Testimonials

Expert Endorsement

Dan S Kennedy on The VQ Success Content Marketing Strategy

“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”


A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article summarizes

Content Marketing Strategy: a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action.

Topics Covered in This Article




This article on B2B Content Marketing Agency (last updated Wednesday, July 21st 2021) is brought to you by VQ Success, a B2B Content Marketing Agency that specializes in content-rich website articles and email campaigns for attracting more high-quality leads and converting them into loyal customers.

Your Content Marketing Strategy Blueprint

Building and implementing a Content Marketing Strategy starts with a solid blueprint.

This blueprint will include your content marketing goals and KPIs, buyer persona(s), content distribution plan, your content creation and publishing plan, and your internal promotion strategy. 

Starting with a written content marketing blueprint increases your odds of long-term success. It also gives you an objective way to measure your progress and to plan improvements.

Content Marketing Strategy

In this article, I’ll introduce you to our signature eight step content marketing blueprint. This blueprint is based on The VQ Success Selling System. I started designing this system back in the early 2000s while working as a call center manager. I’ve also been using, testing, and refining this blueprint since 2009 when I started my freelance copywriting career. 

I’ve used this simple eight step blueprint to build complex multi-step content marketing systems (offline and online) for hundreds of clients. In 2012, Copywriting Legend Dan S Kennedy reviewed and endorsed this system. I’ve included his endorsement below for those interested in reading it. The rest of this article will introduce the eight steps of the VQ Success Content Marketing Strategy Blueprint along with a brief explanation of each. 

Article Continues Below Endorsement

Dan S Kennedy VQ Success Testimonial

Expert Endorsement

Dan S Kennedy on The VQ Success Selling System

“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”



The Eight Step VQ Success Content Marketing Strategy

  • 1. Your Content Marketing Goal(s).
  • 2. Your Content Marketing Audience(s).
  • 3. Your Content Distribution Channels.
  • 4. Your Content Distribution Schedule.
  • 5. Your Content Creation Plan.
  • 6. Your Content Marketing Team.
  • 7. Your Content Marketing KPIs.
  • 8. Your Internal Promotion Strategy.

I’ll explain each step below as we unpack them one at a time. Keep in mind, however, that this article is just a summary of how a content marketing strategy helps you plan, document, implement, measure, and improve your content marketing strategy. Like anything else worth doing, a successful content marketing strategy demands hard work, patience, sacrifice, and critical thinking. 

This is why smart companies invest five or six figures a year into hiring content marketing agencies or building their own content marketing departments. If you’re ready to talk to us about using this content marketing strategy to grow your business, I’ve left an invitation at the bottom of this article.



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Your Content Marketing Goals

The first step in building an effective content marketing strategy is to establish your content marketing goals. This gives you a standard against which to measure your progress.

This is especially important when it comes time to plan, document, and measure your Content Marketing KPIs. Most importantly, it is the secret to persuading others to continue supporting your content marketing efforts or (if you’re running your own agency) paying for your services. 

Your content marketing goals should be…

  • Specific Enough to Be Measurable.
  • Given a Definite Deadline for Review.

A good way to see if your content marketing goals match this formula is to try breaking them down into smaller milestones. For example, let’s assume you set this goal…

“Our goal is to increase our total number of qualified inbound leads.

Can you break this goal down into smaller milestones? No, you can’t. It doesn’t define a specific number of leads and it doesn’t give you a definite deadline for reviewing your progress. However, let’s assume you set a goal like this…

“Our goal is to increase our number of qualified inbound leads from 20 a month to 200 a month by January 1rst 2022.

Can you break this goal down into smaller milestones? Yes, you can. Simply take your end goal of increasing your inbound leads from twenty a month to two-hundred a month and cut it into two six month milestones. Check out my article on Content Marketing Goals and KPIs for details on how to do this. Let’s move on to the second step of your Content Marketing Strategy. 



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Your Content Marketing Audience(s)

Buyer Persona: a semi-fictitious profile of your ideal customer based on data and research of one or all of the following… 1) your existing customers, 2) your competitors’ audience(s), 3) the demographics of your niche or industry.

In my experience, most content marketing strategies fail because of a poorly or partially defined target audience. This is why the second step of your content marketing strategy is to create a profile of your target audience. Content marketing experts call this profile your “buyer persona.” 

The more thoroughly defined your buyer’s persona is, the more focus, clarity, and momentum you’ll build as you move through the other steps of your content marketing strategy.

Benefits of Using a Buyer Persona

  • 24% of companies generate more leads using buyer personas.
  • 56% generate higher quality leads using buyer personas.
  • 36% created shorter sales cycles using buyer personas.
  • 93% exceeded lead and revenue goals using buyer personas.

Content Marketing Buyer Persona

Source: boardview.io blog on buyer’s persona statistics.

These statistics prove that if you take your time with this step you’ll be rewarded with more leads, higher quality prospects, shorter sales cycles, and higher sales revenue. I unpack the VQ Success Buyer Persona Blueprint one step at a time in my article on How to Create a Buyer Persona. For the sake of this article, here is a quick summary of the buyer personal checkpoints I recommend for B2B content marketing…

B2B Buyer Persona Checklist

  • Buyer’s Persona Trait #1: Industry
  • Buyer’s Persona Trait #2: Business Model
  • Buyer’s Persona Trait #3: Company Size
  • Buyer’s Persona Trait #4: Company Role
  • Buyer’s Persona Trait #5: Generation
  • Buyer’s Persona Trait #6: Social Status
  • Buyer’s Persona Trait #7: Economic Status
  • Buyer’s Persona Trait #8: Gender Group
  • Buyer’s Persona Trait #9: Education Level
  • Buyer’s Persona Trait #10: Lifestyle

B2C Buyer Persona Checklist

  • Buyer’s Persona Trait #1: Generation
  • Buyer’s Persona Trait #2: Social Status
  • Buyer’s Persona Trait #3: Economic Status
  • Buyer’s Persona Trait #4: Gender Group
  • Buyer’s Persona Trait #5: Education Level
  • Buyer’s Persona Trait #6: Lifestyle

Once you’ve completed the primary checkpoints for your buyer’s persona(s), there’s one more very important step I recommend. This step helps tremendously when it comes time to create compelling content marketing messages and to choose your distribution channels.

Check out my full article on How to Create a Buyer Persona to find out what  this step is and why its essential. Let’s move on to the third step of your Content Marketing Strategy. 



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Your Content Distribution Channels

Content Distribution Channel: a path or route used to deliver content marketing messages to a clearly defined buyer’s persona. The channel can be as short as a direct exchange between the organization and the customer or can involve the use of content distribution platforms like social media sites or search engines.

Once you’ve thoroughly defined your goal(s) and your buyer persona(s), the next step in your content marketing strategy is to choose your distribution channels. These are places where you’ll deliver your marketing messages to potential readers.

You want to pick the content distribution channels which will make the biggest impact in helping you achieve your content marketing goal. I’ll show you three simple rules for doing this in a moment. First, let’s define the basic types of content distribution channels…

Types of Content Distribution Channels

  • Paid: content distribution channels where you pay to have your content published.
  • Earned: content distribution channels where you earn (through networking and publicity) the right to publish your content.
  • Owned: content distribution channels where you own and control the means of distribution (your website, email list, direct mail newsletter, etc).

These content distribution channels can be digital or offline. The important point is that you pick channels where you can reach the audience defined by your buyer’s persona(s) and where you have the greatest opportunity to achieve your content marketing goal(s). Here are three rules that will help you do that…

Content Distribution Rule #1: Equity

This rule is all about building “Content Equity,” which I explain in the article on the Benefits of a Content Marketing Strategy. The PRIMARY goal of a content marketing strategy is to use Paid channels and Earned channels to increase the strength and sustainability of your Owned channels.

This means that any content you publish on paid or earned platforms should be used to drive visibility to your website, your email newsletters, your direct mail catalogs, and other owned channels. The more valuable you make your owned content marketing channels, the more long term success you can create, and at a fraction of the cost. 

Content Distribution Rule #2: Audience

Content marketing isn’t about being popular. It’s about reaching your audience in a way that helps you achieve your content marketing goal(s). You’ve probably heard this kind of Rubber Chicken marketing advice…

  • “You need to be on Facebook!”
  • “Pinterest is big now. You need to be on Pinterest!”
  • “If you’re not marketing on YouTube, you’re missing out!”

Statements like this are based on the outdated idea that marketing is about getting your ads in front of as many eyeballs as possible. This is a quick way to burn through your marketing budget with little or no results.

According to a 2016 Study from Nielsen’s Digital Ad Ratings, about 48% of all online ad budgets were wasted because they were not reaching the right audience. The most important question is whether a content distribution channel gives you targeted access to your buyer’s persona. If it does, and if you can use it to strengthen one (or more) of your owned channels, put that content distribution channel on your shortlist. If not, leave it off. Never mind how popular it is or how many of your competitors are marketing there.

Content Distribution Rule #3: Credibility

This rule is all about perceived credibility. Where you publish your content has a tremendous impact on how credible you appear to your audience. Most marketers would agree that advertising on a spam site makes your brand look less credible. Consider the credibility differences between all your content distribution channels, and shortlist your most credible content distribution channels

All other things being equal, I’m sure you’d feel better about hiring a lawyer you met at a fundraiser dinner than one you met at a roadside bar.  I’m also sure you’d prefer that your daughter meet her future husband in an Art Museum or at Church as opposed to a night club.

The same principle applies when choosing your content distribution channels. Where you show up has a tremendous impact on how credible you appear to your audience. That’s why our final rule is to choose content distribution channels where you’ll appear credible simply for showing up there. 

Sample Content Distribution Channel Shortlist

Applying the above three rules should give you a shortlist of highly relevant, credible content distribution channels, like this…

  • Paid Channels: LinkedIn, Success Magazine.
  • Earned Channels: YouTube, Forbes.com.
  • Owned Channels: Website, Newsletter(s).

This may seem like a small list, but remember, our goal is relevance and credibility. Not volume. Start with a list of channels where you have the highest probability of reaching your ideal customers and where you can best measure and improving your Content Marketing KPIs. You can always expand to other channels once you’ve built up momentum. 

While planning and documenting your content marketing strategy, remember that an owned channel is a channel where you control the content, audience access, and means of distribution. This means that pages on Social Media websites don’t count. Your Social Media pages are owned by the Social Media company that hosts those pages. This could change at some point in the future, in which case I’ll update this article.

However, as long as Social Media websites have the legal right to shadowban, suspend, or even delete your accounts, it’s a risk to treat your Social Media accounts and pages as owned content distribution channels. 

Once you’ve defined and documented your most relevant and credible content distribution channels, it’s time to create your content distribution schedule. This is the fourth step of your Content Marketing Strategy. 



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Your Content Distribution Schedule [WORKING]

Your content marketing schedule is a practical to-do list for your content creation team. Some content marketing agencies organize a content distribution schedule according to their distribution channels. Others organize it according to their content type. In this example, we’ll organize your content distribution schedule according to your buyer’s persona and the Five Stages of the VQ Success Buyer’s Journey.  As we unpack this example, I’ll show you how to use your Content Marketing Pantry to create multiple pieces of content for each of your distribution channels.

I’ll also include examples of what your goal might be for each stage of the buyer’s journey. The content in this example will be derived from a four-piece Content Marketing Pantry that includes…

  • A Monthly SEO Article.
  • Your Stage #3 Sales Page.
  • Your Stage #4 Order Page.
  • Your Quarterly Newsletter.

Once you’ve created your Stage #3 Sales Page and your Stage #4 Order Page, you only need to freshen them up based on what you learn from tracking your Content Marketing KPIs (which we’ll discuss later). This leaves you with two new pieces of content to work on every month, your SEO Article, and your Quarterly (customer) Newsletter. In the examples below, I’ll refer to items from the Content Marketing Pantry as “Seed Content” and highlight them for clarity.

Content Goal: persuade the prospect to sign up for Stage #2 educational emails. 

Seed Content: monthly SEO Article (10,000 words) starting out with Stage #1 message and progressing to Stage #2. 

Monthly Stage #1 Content

  • Website (Owned): SEO Article #1 (Seed Content for Stages #1 and #2).
  • LinkedIn (Paid): sponsored teaser post using Stage #1 content from SEO Article #1. Link to the website version of SEO Article #1 for prospects who want to continue reading.
  • Forbes.com (Earned): guest article pitch based on the most salient Stage #1 point from SEO Article #1.

Weekly Stage #1 Content

  • YouTube (Earned): 2-minute explainer video using Stage #1 content from SEO Article #1. Embed video in SEO Article #1 and include a link to the article for prospects who want to learn more.
  • Social Media (Earned): teaser post promoting explainer video.

Daily Stage #1 Content

  • Social Media (Earned): teaser post based on Stage #1 content from SEO Article #1.

Content Goal: persuade the prospect to sign up for Stage #3 sales emails (send to Stage #3 sales page after sign up).

Seed Content: monthly SEO Article (10,000 words) starting out with Stage #1 message and progressing to Stage #2. 

Monthly Stage #2 Content

  • Website (Owned): SEO Article #1 (Seed Content for Stages #1 and #2).
  • LinkedIn (Paid): sponsored teaser post using Stage #2 content from SEO Article #1. Link to the website version of SEO Article #1 for prospects who want to continue reading.
  • Success Magazine (Paid): advertorial based on the most salient Stage #2 point from SEO Article #1. Include a link and QR code to the website version of SEO Article #1 for prospects who want to learn more.

Weekly Stage #2 Content

  • YouTube (Earned): 2-minute explainer video using Stage #2 content from SEO Article #1. Add these videos to SEO Article #1 and include a link to the article for prospects who want to learn more.
  • Social Media (Earned): teaser post promoting explainer video.

Daily Stage #2 Content

  • Social Media (Earned): teaser post based on Stage #2 content from SEO Article #1.

Content Goal: persuade the prospect to visit Stage #4 order page and become a customer. 

Seed Content: Stage #3 Sales Page (including text and video content, customer reviews, etc.). 

Monthly Stage #3 Content

  • Website (Owned): update or tweak Stage #3 Sales Page.
  • LinkedIn (Paid): sponsored ad promoting Stage #3 Sales Page.

Weekly Stage #3 Content

  • YouTube (Earned): 2-minute explainer video using content from Stage #3 Sales Page. Add these videos to Stage #3 Sales Page and include a link to the page for prospects who want to learn more.
  • Newsletter (Owned): sales email using content from Stage #3 Sales Page.

Daily Stage #3 Content

  • Social Media (Earned): promotional post based on content from Stage #3 Sales Page.

Content Goal: persuade the prospect to visit Stage #4 order page and become a customer. 

Seed Content: Stage #4 Order Page (including text and video content). 

Monthly Stage #4 Content

  • Website (Owned): update or tweak Stage #4 Order Page.
  • LinkedIn (Paid): sponsored ad promoting Stage #4 Order Page.

Weekly Stage #4 Content

  • Newsletter (Owned): sales email using content from Stage #4 Order Page.

Content Goal(s): persuade the customer to write a positive review, make another purchase, or refer a colleague.

Seed Content: Quarterly Customer Newsletter.

Monthly Stage #5 Content

  • Newsletter (Owned): Quarterly Customer Newsletter.
  • YouTube (Earned): 2-minute explainer video using content from Quarterly Customer Newsletter.Add these videos to website.

Weekly Stage #5 Content

  • Newsletter (Owned): sales email using promotion from Quarterly Customer Newsletter.
  • Social Media (Earned): promotional post based on content from Quarterly Customer Newsletter.

Your Content Marketing Strategy So Far

Congratulations! You’re now halfway into your content marketing strategy. This is where the planning stage of your content marketing strategy ends and the execution stage starts. Here’s a quick recap of the VQ Success Content Marketing Strategy and the steps we’ve completed so far…

  • 1. Your Content Marketing Goal(s).
  • 2. Your Content Marketing Audience(s).
  • 3. Your Content Distribution Channels.
  • 4. Your Content Distribution Schedule.
  • 5. Your Content Creation Plan.
  • 6. Your Content Marketing Team.
  • 7. Your Content Marketing KPIs.
  • 8. Your Internal Promotion Strategy.



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Your Content Creation Plan

By now, you have a clearly defined buyer’s persona. You have a list of content distribution channels. You have a well-documented content distribution schedule. This is the stage where companies usually move to hire a content marketing agency. By the time you’ve read this, you’ll know whether this is the right move foor your company. 

First, let’s talk about how to execute your content creation according to the content distribution schedule you’ve created. I’ll start by sharing the content creation plan I’ve used to manage writing teams since 2009…

  • Plan your content.
  • Write your content.
  • Polish your content.

The secret to making this plan work is to assign a percentage of your project timeline to each of the three stages of your content creation plan. Here’s a formula that’s worked very well for me and for the teams of content writers I’ve managed over the years.

  • Plan your content – 30% of your time.
  • Write your content – 50% of your time.
  • Polish your content – 20% of your time.

For example, let’s assume your content distribution schedule requires you to create a 10,000-word SEO Article by the 15th of every month. This article will be your seed content for the following month. If you give your content creation team 100 days to complete the article, your content creation timeline would break down like this…

  • Plan your content – 30% of your time: Days 1-30.
  • Write your content – 50% of your time: Days 31-80.
  • Polish your content – 20% of your time: Days 81-100.

The secret is to give your content creation team sufficient time and compensation to deliver a high-quality piece of content. In my experience, this is where every serious marketer needs to break from the crowd and embrace a new paradigm when it comes to their digital marketing efforts. 

Stage #1: Plan Your Content

The secret to creating great marketing content is to start with an idea, not just a topic. In his book, A Writer’s Coach(Chapter II: Process) author Jack Hart brilliantly explains the difference between a topic and an idea. Simply put, topic-driven content merely informs your reader about a subject. The internet is loaded with topic-driven content, and it’s getting harder to stand out if that’s all you’re publishing.

On the other hand, idea-driven content changes the way your reader thinks about the subject. Your content should introduce an idea that changes how your prospect thinks about one of the following subjects…

  • The PROBLEM your product or service solves.
  • The ALTERNATIVE solution(s) to the problem.
  • The TYPE of product or service you offer.
  • Your specific BRAND of the product or service.

The idea is to start with a topic that’s relevant to the stage of the buyer’s journey you expect your prospect to be in when they find your content. Once you have your topic, your next job is to find an idea that changes the way your prospect thinks about the topic. Since the topic of idea generation is beyond the scope of this article, I’ll refer you to our explain these four items in our Buyer’s Journey vs Customer Journey article and move on. 

Stage #2: Plan Your Content

This step is simple. Take the research data and the outline you created during your planning stage, and hand it to someone who has the focus and drive to hammer out your first draft. The secret to this stage is to have ONE PERSON write the content, and don’t bring in anyone else until the first draft is done. Your writer should not worry about typos, proper grammar, or any of those last stage details.

If you involve more than one person at this stage or if your writer tries to write and polish at the same time, your project will quickly become pear-shaped and before you know it, you’ll be staring down your deadline with nothing but a file of disorganized ideas to work with. We’ll discuss how to build and manage a content marketing team later in this article, including when you should (or should not) have multiple people working on the project.

Stage #3: Polish Your Content

Once your first draft is done, the final step is to put your content through three rounds of edits. Each round of edits has a different purpose, and it’s important not to mix them up. I’ll explain later how to leverage the strengths of your content marketing team members at this stage.

Round #1: Edit for Clarity

Have someone other than your content writer go through your first draft and remove or recommend a revision for anything that is…

  1. Confusing.
  2. Unbelievable.
  3. Boring.
  4. Awkward.

Ideally, this should be someone who can see your content from the perspective of your buyer’s persona. In my experience, people like this are hard to find and I’ll explain why later. I also suggest checking out A Writer’s Coach by Jack Hart and studying the chapters on Force, Brevity, and Clarity and applying his techniques to this stage of your editing.

Round #2: Edit for Style

By now, you should be working with a clear, credible, interesting, and authentic piece of content. If you’re not, remember the rule we discussed a few moments ago. A problem at one stage of this process is almost always the result of something you did (or didn’t do) in one of the following stages.

Poorly planned content might make it through the writing stage, but it will be hell to edit. Especially when you reach this stage. However, if you’ve done a good job so far, this is where your content will really come to life. In my experience, this round of edits should be done by the person who wrote your content. As long as you’ve used someone else for the Clarity round, you should end up with something remarkable by the time they’re done.

Round #3: Edit for Typos

The final round of editing is simple. Have someone who is very, very detail-oriented check it for mechanical errors. There should be no additional editing for clarity or style at this stage. Allowing or encouraging this kind of editing will slow down your project, and the end result will not be as polished. In my experience, this is very hard for some people to resist, but the ability to resist it and finish your content by deadline is the mark of a truly professional writing team. 



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Your Content Marketing Team



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Your Content Marketing KPIs

Content Marketing KPI: a measurable value that demonstrates how effectively a company is achieving a key content marketing goal or how well a piece of content is performing. Companies use content marketing KPIs to make small-scale and large-scale evaluations of content engagement and ROI.



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Your Internal Promotion Strategy



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Get Help With Your Content Marketing Strategy



    Benefits of a B2B Content Marketing Strategy

    Benefit #1: Inbound Leads

    The biggest benefit of working with a B2B content marketing agency is inbound lead generation. Inbound leads are statistically proven to be more cost-effective and higher quality. Inbound leads are more likely to become your new clients or customers, and less likely to haggle over price. This is especially true when your digital content marketing strategy captures your prospect's attention earlier in the buying cycle. 

    Most small B2B startups (ten employees or less) invest a lot of time into cold-calling or networking for leads. This gives them less time to serve their clients, implement new ideas, and to grow their business. It also makes them more vulnerable to sales slumps and economic dry spells. Small B2C and eCommerce businesses that don't generate inbound leads are forced to pay for them or to rely on paid marketing platforms and the slow process of social media marketing. 

    A good digital content marketing agency solves this problem by planning, documenting, and implementing a content marketing strategy that creates an evergreen source of high-quality inbound leads. 

    Benefit #2: Content Equity

    Content Equity is the most valuable, and least understood benefit of hiring a B2B content marketing agency. In content marketing, we use the term equity to describe anything which has lasting value in terms of its ability to produce sales income for your business. For example, we define Content Equity as the cumulative value of your published content (online or offline ) in terms of its capacity to increase your ROI by improving your marketing KPIs. Content Marketing KPIs include your lead generation rates, your cost per lead, your conversion rates, etc. 

    One good example of Content Equity is a local business that has hundreds of positive customer reviews. If these reviews are published on trustworthy review sites, they will attract a stream of quality inbound leads. This will happen even if the local business isn’t actively spending money to find new customers. Prospects will find these positive reviews while researching the company. They might also find them when researching services offered by a competitor.

    Content Distribution Channel Strategy

    By the time the prospects have read these reviews and are ready to talk to a salesperson, they’ll be more likely to become customers. They also be less likely to haggle about price and more likely to pay premium prices for a high-quality service. All of this happens because of the body of content (reviews) this local business has built up over time.

    This is a simple example of Content Equity. You can produce a similar result to the above by publishing a solid body of relevant, credible, and well-crafted articles, white-papers, podcasts, videos, and infographics. True, there is no substitute for positive and credible customer reviews. If this marketing content is being shared on social media or consistently showing up at the top of search results, it will have a similar effect as the abovementioned body of customer reviews.

    This is how Content Equity increases your long-term and permanent ability to attract a sustainable flow of inbound leads and to convert those leads into loyal customers. 

    Benefit #3: Economic Resilience

    Economic resilience is the ultimate long-term benefit of working with our B2B content marketing agency. Our eight-part content marketing strategy is designed to create an evergreen body of published content that generates a steady stream of high-quality inbound leads, even while you're not marketing your business. 

    This is the most important difference between our digital content marketing strategy and your ordinary digital marketing or SEO services. Most companies charge you thousands of dollars a month just to keep the leads coming in. If you stop using the services, it's only a matter of time before your inbound leads start to dry up. This is because most digital content marketing services aren't focused on building evergreen lead generation capabilities for your business. 

    At VQ Success, our goal is to help you build what we call "Content Equity." Content Equity is the cumulative value of your published content (online or offline ) in terms of its capacity to increase your ROI by improving your marketing KPIs. Content Marketing KPIs include your lead generation rates, your cost per lead, your conversion rates, etc. By building content equity, we create an evergreen body of credible content that rewards you with a steady stream of inbound leads, long after you're finished working with us.  

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