We’ve built our Content Marketing Agency on the virtues that made America free and prosperous. We believe liberty, justice, and equality are inseparable, and that every voice matters.
Most importantly, we believe every worker is worth their full value. That’s why we’re a 100% American worker-owned Content Marketing Agency.
Content marketing success starts with a good strategy. Our signature Content Marketing Strategy is based on eight best content marketing practices.
We use this content marketing strategy to plan, research, create, and publish high-quality website articles, email campaigns, and social media posts for our clients.
VQ Success is a Content Marketing Agency that specializes in planning, researching, creating, and publishing website articles, email campaigns, and social media posts.
Our Managed Content Marketing Services combine eight best practices of content marketing into one highly-effective Content Marketing Strategy for B2B and B2C Marketing.
Want a steady stream of high-quality inbound leads? Success starts with your content marketing strategy. According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound leads are also more value conscious and willing to pay more for a quality product or service. This is one of the top benefits of working with a Content Marketing Agency.
The VQ Success Content Marketing Strategy
The VQ Success Content Marketing Strategy is based on eight best practices of content marketing:
This eight step Content Marketing Strategy was developed by expert copywriter and VQ Success Founder, Seth Czerepak. Seth creating this strategy from his decades of experience developing sales and marketing content (offline and online) for his clients. In 2012, Copywriting Legend Dan S Kennedy reviewed and endorsed this content creation system. VQ Success uses this content marketing strategy to plan, research, create, and publish high-quality website articles, email campaigns, and social media posts for a variety of B2B and B2C clients.
Dan S Kennedy on The VQ Success Content Marketing Strategy
“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”
Top 6 Content Marketing Benefits
Content Marketing Benefit #1: Inbound Leads
This is the most commonly cited benefits of working with a Content Marketing Agency. Modern marketing research consistently finds lead generation to be the #1 challenge facing modern businesses see the (as seen in the “Lead Generation Challenges” image).
Companies that depend on paid advertising, cold-calling, cold-emailing, or networking (online or offline) are fragile to economic crisis like the 2008 crash and the COVID-19 shutdowns.
A good Content Marketing Agency can help you solve this problem by creating a Content Marketing System that attracts a steady stream of quality inbound leads. Inbound lead generation can dramatically transform your business by freeing you from the purgatory of outbound marketing so you can create sustainable profits and growth.
Content Marketing Benefit #2: Earlier Engagement
This is one of the most underestimated benefits of hiring a Content Marketing Agency. A good Content Marketing Agency helps you engage your prospects earlier in the buying cycle.
Content Marketing Experts call this buying cycle the “Buyer’s Journey.” Most businesses focus all their marketing efforts on prospects in Stage #3 of the Buyer’s Journey. These are prospects who are actively searching for the type of product or service you sell.
They’re also being aggressively marketed to by your competitors and likely already favor one of your more popular (or familiar) competitors. A good Content Marketing Strategy helps you become this favored competitor by capturing your prospect’s attention and building a relationship with them earlier in the Buyer’s Journey.
Content Marketing Benefit #4: Thought Leadership
Thought Leadership: when an individual or an organization is considered an authority in a particular field or industry. The insights and advice of thought leaders are recognized, on an industry-wide or even worldwide basis, by laypeople and even by other experts in the thought leader's field or industry.
This is absolutely the most underestimated benefit of hiring a Content Marketing Agency. Thought leadership is when you become known as one-of-a-kind authority in your field or industry.
Experts and Service Providers who become Thought Leaders get paid more for what they do and almost always have a waiting list for new clients. Likewise, companies or brands who are known as Thought Leaders often become national or even global market leaders.
A 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study of 1,200 B2B decision-makers, salespeople, and content creators showed that most B2B marketers and salespeople underestimate how valuable Thought Leadership is to their sales and marketing results. Here are a just a few findings from the survey:
The survey also found that 61% of B2B Decision Makers were willing to pay higher prices to work with brands who showed clear vision through Thought leadership. In contrast, only 14% of salespeople and marketers believed that Thought Leadership would help them charge higher prices than their competition. This is why we say that Thought Leadership is the most underestimated benefit of hiring a Content Marketing Agency.
Content Marketing Benefit #3: Increased ROI
A good Content Marketing Agency can help you track and increase your Content Marketing ROI. We discuss the details of this benefit and the strategies for achieving it in our article on How to Track Content Marketing ROI.
Content Marketing helps you increase ROI by attracting more inbound leads, engaging your prospect’s earlier in the buying cycle, and increasing your perceived value through Thought Leadership.
Moreover, a good Content Marketing Agency can also help you find, fix, and optimize the weak links in your content marketing funnel. Most importantly, hiring a Content Marketing Agency can help you build trust with your prospects through personalized email, SMS, messaging, and other Continuity Strategies.
Most importantly, a good Content Marketing Agency can help you use marketing automation technology to segment and tag your web visitors and your leads and personalize your website and email content to your prospect’s Buyer Persona, Buyer’s Journey Stage, and content preferences.
SOURCE: Vervenia Content Personalization Statistics.
Content Marketing Benefit #5: Content Equity
Think about all the content your company has published, online and offline. How much is it all worth? How many leads does it attract for you every day, month, year?
If the answer is “none” or “I don’t know,” you have little or no Content Equity. Content Equity is the cumulative value of all your published content (online or offline ) in terms of its ability to attract and convert customers and thus increase your ROI.
For example, imagine you’re a B2B service provider who has more than 100 articles, videos, and interviews published in reputable places, online and offline. This body of published content consistently attracts 20 new leads a month, and enough clients to have a waiting list. This is Content Equity, and a good Content Marketing Agency can help you build it.