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B2B Content Marketing Agency - VQ Success

America’s B2B Content Marketing Agency

Our Values

We’ve built our B2B Content Marketing Agency on the entrepreneurial principles that made America free and prosperous.

Our mission is to help entrepreneurs expand their online presence, reach more customers, create jobs, and do their part in building a robust grassroots economy. We consider Cancel Culture to be unamerican and toxic to economic independence and we actively support small businesses over global corporations and tech monopolies.

Click the button below to learn how our signature content marketing strategy will help you attract more leads, win more customers, and become more economically resilient.

Our Strategy

Content marketing success starts with a strategy and implementation plan. Our signature Content Marketing Strategy is based on eight best content marketing practices…

1. Your Content Marketing Goal(s).
2. Your Marketing Audience(s).
3. Your Content Distribution Channels.
4. Your Content Distribution Schedule.
5. Your Content Creation Plan.
6. Your Content Marketing Team.
7. Your Content Marketing KPIs.
8. Your Internal Promotion Strategy.

This eight step content marketing strategy helps you attract an evergreen stream of high-quality inbound leads and turn them into loyal customers, even when you aren’t marketing.

Our Services

VQ Success is a B2B Content Marketing Agency that specializes in content-rich website articles and email campaigns to attract more leads and convert them into loyal customers. Our B2B Content Marketing Services include…

1. Target Audience Research.
2. Content Strategy Development.
3. Managed Content Marketing Services.
4. Content Marketing Training.

Our signature strategy combines the eight best practices of digital B2B content marketing. If you’re ready to attract more leads, win more customers, and grow your business, contact us now for a phone consultation.

Our Content Marketing Strategy

Want a steady stream of high-quality inbound leads? You need a well-documented content marketing strategy. According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound leads are typically more value conscious and much more likely to become your immediate customers.

Most importantly, a steady stream of high-quality inbound leads makes your business less vulnerable to sales slumps and sudden economic downturns. This is why more smart marketing managers and entrepreneurs are seeking digital content marketing agencies like us.

What a B2B Content Marketing Agency Does

Since 2010, marketing research has consistently revealed that quality lead generation is the biggest challenge facing modern businesses. Anyone who has run a small business, a sales team, or a marketing department knows the nail-biting anxiety of what we call “Lead Poverty.”

Businesses that don’t attract a steady stream of high-quality inbound leads are highly vulnerable to sales slumps, economic downturns, and market pressure from new competitors. Our signature content marketing strategy solves this problem, for good, by creating what we call “Content Equity.”

Content Equity is the cumulative value of your published content (online or offline ) in terms of its capacity to increase your marketing ROI by improving measurable marketing KPIs (e.g., lead generation rates, cost per lead, conversion rates, etc.). When you hire us, you’ll be investing in a long-term strategy to make your business more profitable, more competitive, and more economically resilient.

Digital Content Marketing Agency for Lead Generation

Source: Cience Article citing multiple marketing studies.

The VQ Success Content Marketing Strategy

The VQ Success Content Marketing Strategy focuses on defining, documenting, and implementing best practices…

  • Your Content Marketing Goal(s).
  • Your Content Marketing Audience(s).
  • Your Content Distribution Channels.
  • Your Content Distribution Schedule.
  • Your Content Creation Plan.
  • Your Content Marketing Team.
  • Your Content Marketing KPIs.
  • Your Internal Promotion Strategy.
Digital Content Marketing Agency Testimonials

Expert Endorsement

Dan S Kennedy on The VQ Success Content Marketing Strategy

“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”


A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article summarizes

Content Marketing Strategy: a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action.

Topics Covered in This Article




This article on B2B Content Marketing Agency (last updated Wednesday, July 21st 2021) is brought to you by VQ Success, a B2B Content Marketing Agency that specializes in content-rich website articles and email campaigns for attracting more high-quality leads and converting them into loyal customers.

Your Content Marketing Strategy Blueprint

Building and implementing a Content Marketing Strategy starts with a solid blueprint.

This blueprint will include your content marketing goals and KPIs, buyer persona(s), content distribution plan, your content creation and publishing plan, and your internal promotion strategy. 

Starting with a written content marketing blueprint increases your odds of long-term success. It also gives you an objective way to measure your progress and to plan improvements.

Content Marketing Strategy

In this article, I’ll introduce you to our signature eight step content marketing blueprint. This blueprint is based on The VQ Success Selling System. I started designing this system back in the early 2000s while working as a call center manager. I’ve also been using, testing, and refining this blueprint since 2009 when I started my freelance copywriting career. 

I’ve used this simple eight step blueprint to build complex multi-step content marketing systems (offline and online) for hundreds of clients. In 2012, Copywriting Legend Dan S Kennedy reviewed and endorsed this system. I’ve included his endorsement below for those interested in reading it. The rest of this article will introduce the eight steps of the VQ Success Content Marketing Strategy Blueprint along with a brief explanation of each. 

Article Continues Below Endorsement

Dan S Kennedy VQ Success Testimonial

Expert Endorsement

Dan S Kennedy on The VQ Success Selling System

“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”



The Eight Step VQ Success Content Marketing Strategy

  • 1. Your Content Marketing Goal(s).
  • 2. Your Content Marketing Audience(s).
  • 3. Your Content Distribution Channels.
  • 4. Your Content Distribution Schedule.
  • 5. Your Content Creation Plan.
  • 6. Your Content Marketing Team.
  • 7. Your Content Marketing KPIs.
  • 8. Your Internal Promotion Strategy.

I’ll explain each step below as we unpack them one at a time. Keep in mind, however, that this article is just a summary of how a content marketing strategy helps you plan, document, implement, measure, and improve your content marketing strategy. Like anything else worth doing, a successful content marketing strategy demands hard work, patience, sacrifice, and critical thinking. 

This is why smart companies invest five or six figures a year into hiring content marketing agencies or building their own content marketing departments. If you’re ready to talk to us about using this content marketing strategy to grow your business, I’ve left an invitation at the bottom of this article.



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Your Content Marketing Goals

The first step in building an effective content marketing strategy is to establish your content marketing goals. This gives you a standard against which to measure your progress.

This is especially important when it comes time to plan, document, and measure your Content Marketing KPIs. Most importantly, it is the secret to persuading others to continue supporting your content marketing efforts or (if you’re running your own agency) paying for your services. 

Your content marketing goals should be…

  • Specific Enough to Be Measurable.
  • Given a Definite Deadline for Review.

A good way to see if your content marketing goals match this formula is to try breaking them down into smaller milestones. For example, let’s assume you set this goal…

“Our goal is to increase our total number of qualified inbound leads.

Can you break this goal down into smaller milestones? No, you can’t. It doesn’t define a specific number of leads and it doesn’t give you a definite deadline for reviewing your progress. However, let’s assume you set a goal like this…

“Our goal is to increase our number of qualified inbound leads from 20 a month to 200 a month by January 1rst 2022.

Can you break this goal down into smaller milestones? Yes, you can. Simply take your end goal of increasing your inbound leads from twenty a month to two-hundred a month and cut it into two six month milestones. Check out my article on Content Marketing Goals and KPIs for details on how to do this. Let’s move on to the second step of your Content Marketing Strategy. 



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Your Content Marketing Audience(s)

Buyer Persona: a semi-fictitious profile of your ideal customer based on data and research of one or all of the following… 1) your existing customers, 2) your competitors’ audience(s), 3) the demographics of your niche or industry.

In my experience, most content marketing strategies fail because of a poorly or partially defined target audience. This is why the second step of your content marketing strategy is to create a profile of your target audience. Content marketing experts call this profile your “buyer persona.” 

The more thoroughly defined your buyer’s persona is, the more focus, clarity, and momentum you’ll build as you move through the other steps of your content marketing strategy.

Benefits of Using a Buyer Persona

  • 24% of companies generate more leads using buyer personas.
  • 56% generate higher quality leads using buyer personas.
  • 36% created shorter sales cycles using buyer personas.
  • 93% exceeded lead and revenue goals using buyer personas.

Content Marketing Buyer Persona

Source: boardview.io blog on buyer’s persona statistics.

These statistics prove that if you take your time with this step you’ll be rewarded with more leads, higher quality prospects, shorter sales cycles, and higher sales revenue. I unpack the VQ Success Buyer Persona Blueprint one step at a time in my article on How to Create a Buyer Persona. For the sake of this article, here is a quick summary of the buyer personal checkpoints I recommend for B2B content marketing…

B2B Buyer Persona Checklist

  • Buyer’s Persona Trait #1: Industry
  • Buyer’s Persona Trait #2: Business Model
  • Buyer’s Persona Trait #3: Company Size
  • Buyer’s Persona Trait #4: Company Role
  • Buyer’s Persona Trait #5: Generation
  • Buyer’s Persona Trait #6: Social Status
  • Buyer’s Persona Trait #7: Economic Status
  • Buyer’s Persona Trait #8: Gender Group
  • Buyer’s Persona Trait #9: Education Level
  • Buyer’s Persona Trait #10: Lifestyle

B2C Buyer Persona Checklist

  • Buyer’s Persona Trait #1: Generation
  • Buyer’s Persona Trait #2: Social Status
  • Buyer’s Persona Trait #3: Economic Status
  • Buyer’s Persona Trait #4: Gender Group
  • Buyer’s Persona Trait #5: Education Level
  • Buyer’s Persona Trait #6: Lifestyle

Once you’ve completed the primary checkpoints for your buyer’s persona(s), there’s one more very important step I recommend. This step helps tremendously when it comes time to create compelling content marketing messages and to choose your distribution channels.

Check out my full article on How to Create a Buyer Persona to find out what  this step is and why its essential. Let’s move on to the third step of your Content Marketing Strategy. 



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Your Content Distribution Channels

Content Distribution Channel: a path or route used to deliver content marketing messages to a clearly defined buyer’s persona. The channel can be as short as a direct exchange between the organization and the customer or can involve the use of content distribution platforms like social media sites or search engines.

Once you’ve thoroughly defined your goal(s) and your buyer persona(s), the next step in your content marketing strategy is to choose your distribution channels. These are places where you’ll deliver your marketing messages to potential readers.

You want to pick the content distribution channels which will make the biggest impact in helping you achieve your content marketing goal. I’ll show you three simple rules for doing this in a moment. First, let’s define the basic types of content distribution channels…

Types of Content Distribution Channels

  • Paid: content distribution channels where you pay to have your content published.
  • Earned: content distribution channels where you earn (through networking and publicity) the right to publish your content.
  • Owned: content distribution channels where you own and control the means of distribution (your website, email list, direct mail newsletter, etc).

These content distribution channels can be digital or offline. The important point is that you pick channels where you can reach the audience defined by your buyer’s persona(s) and where you have the greatest opportunity to achieve your content marketing goal(s). Here are three rules that will help you do that…

Content Distribution Rule #1: Equity

This rule is all about building “Content Equity,” which I explain in the article on the Benefits of a Content Marketing Strategy. The PRIMARY goal of a content marketing strategy is to use Paid channels and Earned channels to increase the strength and sustainability of your Owned channels.

This means that any content you publish on paid or earned platforms should be used to drive visibility to your website, your email newsletters, your direct mail catalogs, and other owned channels. The more valuable you make your owned content marketing channels, the more long term success you can create, and at a fraction of the cost. 

Content Distribution Rule #2: Audience

Content marketing isn’t about being popular. It’s about reaching your audience in a way that helps you achieve your content marketing goal(s). You’ve probably heard this kind of Rubber Chicken marketing advice…

  • “You need to b